Monday, April 18, 2011

The Transformation of Marketing Campaigns

Internet is not a broadcast media anymore. Interactive marketing and Data analytics help us plan consumer/customer engagement better.

How Targeted and Measurable Communication Campaigns Can Transform Your Marketing!

Saturday, March 5, 2011

Use of Social and Mobile Media for Health Change.

Margaret Morris, PhD, clinical psychologist and senior researcher in Intel's Digital Health Group, studies the ways that emerging technologies can enhance mental and physical wellbeing. She shares her latest research into the use of social and mobile media for health change.
Filmed September 28, 2010 | Philadelphia

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Thursday, February 24, 2011

The Future of eCommerce is Social commerce


Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.

More succinctly, social commerce is the use of social network(s) in the context of e-commerce.
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Saturday, January 29, 2011

Top 12 Ranked Web sites in India for December 2010:

188px-India_(orthographic_projection).svg
Alexa - Top Sites in India

Top Sites in India ranked for December 2010

The 1 month rank is calculated using a combination of average daily visitors and pageviews over the past month. The site with the highest combination of visitors and pageviews is ranked #1.

1) Google India
google.co.in
Indian version of this popular search engine. Search the whole web or only webpages from India.... More Interfaces offered in English, Hindi, Bengali, Telugu, Marathi and Tamil.

2) Google
google.com
Enables users to search the Web, Usenet, and images. Features include PageRank, caching and tra... Morenslation of results, and an option to find similar pages. The company's focus is developing search technology.

3) Facebook
facebook.com
A social utility that connects people, to keep up with friends, upload photos, share links and ... Morevideos.

4) Yahoo!
yahoo.com
A major internet portal and service provider offering search results, customizable content, cha... Moretrooms, free e-mail, clubs, and pager.

5) YouTube - Broadcast yourself
youtube.com
YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your... More videos worldwide!
 
6) Blogger.com
blogspot.com
Free, automated weblog publishing tool that sends updates to a site via FTP.
 
7) Wikipedia
wikipedia.org
A free encyclopedia built collaboratively using wiki software. (Creative Commons Attribution-Sh... MoreareAlike License).

8) orkut.co.in
orkut.co.in
 
9) Rediff.com India Ltd.
rediff.com
Online portal with free e-mail and many other services.

10) Twitter
twitter.com
Social networking and microblogging service utilising instant messaging, SMS or a web interface..

11) LinkedIn
linkedin.com
A networking tool to find connections to recommended job candidates, industry experts and busin... Moreess partners. Allows registered users to maintain a list of contact details of people they know and trust in business.
 
12) Indiatimes
indiatimes.com
Portal site; includes news stories under subject headings, and links to other information sources.es.

Analysis and Pointers:


a) At least half of these dozen are hardcore social networking sites.Orkut is still doing reasonably well in India, and Facebook has fast climbed to number 3, after the obligatory Google Search.

b) Google India is on the first position and we wonder how many choose to surf the net in their local languages. This information can transform the way content is produced in India currently.If this data can be gathered, it will allow content creators to better plan their offerings.

c) The only two India based entities, Rediff and Indiatimes are web portals, with a strong presence in the e-commerce space. These two being popular shopping sites, this is another pointer to increasing online expenditure habits being formed.

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